At the heart of our operations lies a commitment to integrity and sustainability. We are revolutionising the wool industry through a process that blends traditional craftsmanship with cutting-edge technology. Here’s how we’re making an impact:
Ethical Sourcing & Certifications
We proudly source organic wool from over 200,000 sheep in the picturesque regions of Kangra and Kullu in Himachal Pradesh, India. These sheep are certified under the National Programme for Organic Production, endorsed by APEDA, Government of India. The wool is produced by dedicated farmers who are part of 200 Tolis (grower groups), ensuring a cooperative, community-driven approach to sustainable farming.
Premium Processing & Ethical Production
Once harvested, our wool undergoes meticulous scouring, carding, and combing at certified facilities in Baddi, Himachal Pradesh. With over 1000 square meters of state-of-the-art production space, our facilities meet the highest standards including GOTS, RWS, and OEKO-TEX certifications. From there, the wool is sent to our partner facility in Jaipur, where it is expertly transformed into felt and wadding—always within the framework of responsible and eco-conscious production.
Cutting-Edge Export & Full Traceability
Our wool doesn’t just stop at quality—it comes with a story. Thanks to our innovative use of Blockchain Technology, every batch we export is fully traceable, from the final product back to the very sheep farm in Himachal Pradesh where it all began. This unique transparency ensures that our customers not only receive premium wool, but also confidence in the journey behind every fiber.
At every step, we stay true to our values of sustainability, transparency, and trust, making sure that our practices benefit both people and the planet. We're not just in the wool business—we're in the business of doing good.